Most websites are built on customized platforms, with a wide variety of pre-built modules that require different levels of design support – from workstyle images, to icons to animations.

Working closely with the UX and web design team at Motorola Solutions, I learned what limitations applied to certain graphic uses and how to translate that information to the designers assigned to prepare graphics.

How file size affects page load, how modules auto-scale (and how to build graphic padding to compensate), how graphics need to change for desktop vs. mobile viewing – all invaluable experience and knowledge that I'm grateful to take with me to future website challenges.

For large-scale projects at Motorola Solutions where multiple designers needed to creating and deliver graphics, I was involved in weekly webpage planning meetings with web designers and stakeholders, to make sure I understood the (always unique) challenges of the project before bringing in creative support.

I would create a shared folder structure, organized by module, that provides everyone an easy link to bookmark for easy upload or pickup.

It was my responsibility to translate the communication and expertise between those responsible for the page framework and the creatives responsible for the visual building blocks.

Every process, campaign and launch runs into obstacles – part of my job is to find patterns in the obstacles and connect the dots on how they can be reduced, removed or avoided next time.

I love discovering how one new step or piece of information, when added to a team resource, can be the missing link that speeds up communication or increases consistency.

After overseeing dozens of launches of all possible scope, I know what to look for to help make each campaign and launch smoother than the last.