MOTOROLA SOLUTIONS
Flex Software Marketing
Thanks to Motorola Solutions’ focus on innovation and the development of an ecosystem of security solutions, our global design team was frequently called to develop new, on-brand designs for acquired company materials.
The Flex suite of software comprised an extensive set of features and software properties designed to be marketed to public safety command centers. I was responsible for creating and implementing a new design system and set of templates to bring the Flex resources into the Motorola Solutions brand and empower consistency for future designs.
Consistency
It was important that the Flex marketing materials followed the overarching Motorola Solutions brand standards but remained recognizable as their own product brand family. A clear and consistent layout system enables customers to jump easily between feature technologies and know exactly where to find the information they need.
AVAILABLE IN INTERVIEW
Full tour of all 20 fact sheet designs
Functionality
After a content assessment of all 20 legacy fact sheets, I worked with the product marketing team to determine which information and design elements were essential to bring to the new layout. Some documents contained 1 page of content and some contained 2 or more — based on this, I created clearly-labelled template references to help future designers easily select the layout that fits their document best.
AVAILABLE IN INTERVIEW
More technical InDesign details
Kind feedback
“Corinne is an invaluable work partner. Whether as a designer or a project manager, Corinne gave 110% and worked to ensure that the right communication was taking place.
I always felt a bit of relief once I knew that Corinne was at the helm of a project and having her in the Design Operations role meant that we got to enjoy that exceptional leadership and organization to some extent on each project.
Even on tight turnarounds or business sensitive projects, she would go above and beyond to meet deadlines and exceed expectations. Her character and work ethic will transform any organization she finds herself in.”
Jessica Bouwhuis, Product Marketing Manager, Flex Suite & HCD, Motorola Solutions