MOTOROLA SOLUTIONS
Display Design System
In late 2023 I was part of the team who led Motorola Solutions’ major brand refresh, when sweeping updates were made to the company’s brand narrative and visual design.
In order to equip the company’s worldwide sales, marketing and events teams with fresh, on-brand banner stands and pop-up walls, I redesigned our full set of inventory displays and overhauled the display guidelines resource.
Adaptable
As the base inventory for banner and pop-up wall designs for teams in North America (and the newest design references for international events and sales) these display templates needed to be flexible enough to target specific regions, industries, corporate initiatives and technologies. Each template was also built with pre-set element layers to offer a range of brand colour combinations.
AVAILABLE IN INTERVIEW
Full tour of display designs
High quality
Brand design elements like diagrams and photography need to appear sharp and polished, regardless of size or production material. With my print production background and experience with large-format designs, I was able to work with the vendor to ensure resolution and colour values were set up for best quality and consistency.
AVAILABLE IN INTERVIEW
More technical file preparation details
Easy to use
Once all new inventory designs were approved by marketing and communication leadership, I labelled and locked their Illustrator layers; packaged the artwork files; created a file naming and organization system; uploaded them to Google Drive; and managed employee permissions to enable global access. I also created an updated guidelines deck for both designers and requesters to follow when working with (or ordering) new displays.
AVAILABLE IN INTERVIEW
Walkthrough of display guidelines