Advertising Agency

William Joseph (WJ) is a dynamic creative agency that helps organizations solve difficult problems, see new possibilities, and strategize stronger brands and more effective marketing. For over 20 years, their Calgary-based team has been creating brands and campaigns with substance, character, and purpose.

  • WJ's operations team found themselves expanding to support growing client engagement, but outdated legacy tools and a lack of functional system integrations were hindering their capacity.

Strategic Priorities

These features were essential to support the team’s workflow and enable real improvement.

1.

Streamlined time tracking

Enabling creatives to track time in the same view where they manage their work was a huge win for a team with too many tabs open at all times. Countless admin hours were also being burned chasing and verifying timesheets, without a timesheet approval process in place.

2.

All-in-one project scoping

Previously, the process to assess, scope, and assign a new project had been a journey through 4 different apps. To increase agility and capacity, the project management team needed to dramatically streamline creative direction, workback schedules and assignments.

3.

Client admin + billing support

While the project management team led the logistical and creative delivery of campaigns, the admin team was responsible for setting new clients up in the system and preparing invoices. They needed to find ways to fine-tune new client onboarding and billing handoff.

4.

Accounts team integration

With their prospects and pipeline filed in spreadsheets, the agency’s account directors were desperately hoping for a system that could support CMS functionality. I committed to building a workflow that would take opportunities from a list to an actionable workflow.

  • Designing WJ's new system strategy was a collaborative learning process with their admin and project management leads. Together, we tested and refined the most optimized workflow possible (without any unnecessary bells and whistles).

System Highlights

Read more about each of the strategies and solutions I implemented for this system.

  • “Corinne has played a valuable role in supporting our exploration and setup of Hive. She’s been collaborative, detail oriented, and proactive in helping us think through how the platform can support our workflows.”

    — Brent Vollick, Director of Production Operations, William Joseph Agency

See something that you want to implement for your team?